Frequently Asked Questions About Design

A.D. Cook graphic design, corporate Id, Logos, branding, collateral, internet

Questions and Answers

Logo Design & Branding ~

Yes, I enjoy creating dynamic logos and brands. The heart of any business is recognized for its brand, which is why it is so important to establish all of that early on.

Cohesiveness and consistency are imperative to success. A brand is a distinctive name, term, design, symbol, or any other feature that identifies one seller's particular product or company from those of other sellers.

Branding helps to identify a product and distinguish it from other products and services by creating a strong, positive perception of a company, its products, or services in the customer’s mind by combining such elements as logo, design, mission statement, and a consistent theme throughout all marketing communications. Effective branding helps companies differentiate themselves from their competitors and build a loyal customer base.

For a complete brand, various logo versions are created in various formats, sizes, and colors as needed for printed collateral, the Internet, social media, etc.


When I create a logo, I include all the variations needed for print and online, dark on light, light on dark, color, grayscale, etc. That way, you look great wherever you splash your logo.

Website Design & Development ~

I created the current version of the website in WordPress with Elementor Pro.

I joke that I was there when the information highway was paved in mud. My first web project was in 1995 when my client, WebTrends, asked me to create graphics for their new website. I built and launched (my art site) the following year, and I have been designing online ever since.

With over 650,000 new websites launching each day globally, Search Engine Optimization is more important than ever. If Google can't find you, nobody will. That's why I take SEO seriously as a certified SEMrush expert. Everything matters with Search Engine Optimization, and it's all about the details.

Content Creation ~

I create various content, including creative writing, illustration, photography, digital image creation, social media content, and some video.

Yes, I enjoy writing articles for print and the internet, including books, articles, and blog posts.

You can give me an idea and run with it or develop what you have further. Excellent content creation can be a collaborative process as well. In short, I can do as little or as much as is needed for your project's success.

Print & Collateral Design ~

Collateral design is printed materials that provide information about your business and give it an image. This includes anything with a company's logo to establish a visual brand.

Websites and most projects viewed on computer monitors for that matter are created in RGB (red, green, blue) because that is how our eyes and TVs work. Typically, the image file and page sizes are relatively small for optimum speed performance.

The Internet has the advantage of possible animation and interactive benefits.

Static projects designed for printed items are usually (but not always) created for four-color (CMYK) process printing, although that has changed with digital printing. Regardless of the RGB vs CMYK variable, print files are almost always larger than web-friendly files and are designed for a very specific purpose; business cards, promotional items, brochures, apparel, t-shirts, etc.

Print-ready files are files created specifically for ink on paper to the printer's specifications. Print-ready PDF files are output differently than non-print or "internet-friendly" PDF files, are usually larger in file size, and created to output as CMYK (four-color process).

Print-ready files often include crop marks and information that the printer needs outside the live print area.

I work with Adobe Creative Suite tools, primarily Photoshop, InDesign, and Illustrator, ideal for creating dynamic interactive PDF files with images, links, QR codes, and more.

Got More Questions?

Got a question not answered here, or elsewhere within this website? Simply contact us. We’d love to hear from you anytime. Cheers!

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