Technology Should Strengthen Human Creativity, Not Undermine It
Recently, the tech industry has announced a rapid series of agreements that have deeply alarmed the creative community. With generative AI evolving so quickly, creators need to come together, get on the same page, and leverage our collective power.
CCAI recognizes both the immense business potential of this technology and its capacity to unlock genuine creative progress. But, without robust guardrails and shared standards, this rapid, uncoordinated deployment threatens to devalue creative labor, erode our trust in what we see and hear, and undermine human creativity itself.
The Creators Coalition on AI (CCAI) is an agnostic convening organization, born from the necessity for a central hub for cross-industry discussions about how AI is impacting the entertainment industry. Over the last several months, they have worked to reach broad alignment on a set of principles for responsibly implementing AI across the entertainment industry and creative communities.
This is not a full rejection of AI. The technology is here. This is a commitment to responsible, human-centered innovation. CCAI believes humanity is creative enough to design a system that allows for the tech and creative industries to coordinate, collaborate, and flourish, but that will not happen by default. We must come together to redirect the current path and build a better system.
CCAI Goals
The Creators Coalition on AI (CCAI) will serve as a central coordinating hub to upgrade our industry’s systems and institutions by convening an industry-wide AI Advisory Committee to establish shared standards, definitions, and best practices as well as ethical and artistic protections for if and when AI is used. Using our collective leverage and expertise, we will be guided by four core pillars:
Transparency, Consent, and Compensation for Content and Data: AI companies build their products out of vast troves of human works and personal data often without getting permission or offering compensation. All people have a right to be compensated for the value they generate in the digital world. To operationalize this, we propose four criteria training models must meet: Consent, Controls, Compensation, and Transparency & Enforcement
Job Protection and Transition Plans: We recognize that, as with every technological revolution of the past, job loss is inevitable. That said, the speed and scale of AI-driven disruption is unprecedented and risks accelerating global wealth inequality to levels unseen in modern history. Many workers in the traditional media industry have no ownership of the content they helped create and they never could have anticipated their work being used in ways that would render their jobs obsolete. As an industry built on human creativity, we have a duty to protect vulnerable workers and create the conditions that ensure creative labor remains valued, viable, and attractive to future talent. Though we cannot singlehandedly solve the societal challenges of automation, we can be a model for responsible transition and visionaries for what the future of work can look like.
Guardrails against Misuse and Deepfakes: AI-generated content is quickly becoming indistinguishable from reality, threatening more than individual reputations, but society’s shared reality. The very technology used by some as a tool for creativity is being weaponized by others to deceive, defame, and destabilize. We need collaboration with tech builders to help us establish real systems for accountability and robust safeguards to distinguish authentic content from AI-generated fabrications prior to the adoption of these technologies into creative pipelines.
Safeguarding Humanity in the Creative Process: We are facing the Industrialization of Creativity. Creativity is not just for self-expression; it is how societies innovate and progress. Storytelling is not just entertainment; it is how we transmit values, empathy, and meaning. What happens when we relinquish humanity’s most ancient and fundamental capacities to machines at scale? As creators and storytellers, we must steward this transition by protecting craft and creativity, to guard against the far-reaching damage that automated storytelling and hyperindividualized consumption could inflict on the societal and moral fabric that binds us.
Next Steps
This is not a dividing line between the tech industry and the entertainment industry, nor a line between labor and corporations. Instead, the CCAI is drawing a line between those who want to do this fast and those who want to do this right.Â
This coalition was born from the necessity for a central hub, a place for cross-industry discussion about how AI is impacting the entertainment industry. The signatories below include members from the DGA, SAG-AFTRA, WGA, PGA, IATSE, as well as independent artists from beyond the traditional studio system, executives, and technologists, all participating as individuals in an open discussion, not as organizational commitments.
CCAI invites all individuals and organizations across all industries who share a concern for technology outpacing human safety to join them in co-creating a durable system for human and machine coexistence.
Pledge your support on the CREATORS COALITION ON AI website.
Hero graphic 2025 © Creators Coalition on AI. Shared for editorial.
Article copy gleaned from the official CCAI website, with
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A.D. is an artist who started drawing at a young age. Throughout his life, he has worked with different creative tools in traditional and digital art and design. His art and writings have been showcased in various publications such as Airbrush Action Magazine, Airbrush Magazine, American Art Collector, Art & Beyond, Dream To Launch, Easyriders, Las Vegas City Life, Las Vegas Weekly, L’Vegue, ModelsMania, Quick Throttle, and The Ultimate Airbrush Handbook.
